About

Dr. Naveen Donthu
Chair, Department of Marketing
Katherine S. Bernhardt Research Professor of Marketing

Dr. Bruce Piling
Associate Chair,
Department of Marketing
Associate Professor and
M.S. Program Coordinator

The Department of Marketing of the J. Mack Robinson College of Business at Georgia State University includes a large, diverse and highly qualified faculty, motivated doctoral students, and dedicated support staff. The department provides marketing instruction in nationally ranked degree programs.

The Department Chair is Dr. Naveen Donthu. Dr. Donthu, who is also the Katherine S. Bernhardt Research Professor of Marketing, has been at the college since 1990 and was named chair in January 2009.

Research Centers

The Department of Marketing contributes to knowledge development through publication in premier journals and through the work of three research centers (Center for Excellence in Brand and Customer ManagementCenter for Business and Industrial Marketing and Center for Mature Consumer Studies).

Marketing RoundTable

Through the work of the Marketing RoundTable, the department contributes to the professional development of leading decision-makers in some of America’s finest companies by giving these key decision-makers the opportunity to network and to keep abreast of the latest developments in marketing. This model of public/private partnership in higher education has been highly successful. Membership in the Marketing RoundTable is by invitation only.

The MAX Awards

Each year the Marketing Awards for Excellence -the “MAX Awards“- are given for the most outstanding marketing innovations introduced in Georgia in the prior calendar year. Criteria for these awards include technological innovation, innovation in market structure, evidence of actual or potential marketplace success, and societal impact. Qualifying entries for the annual “MAX Awards” are judged by members of the GSU Marketing RoundTable’s senior marketing executives.

Business Communication Programs

Business Communication Programs, a part of the Department of Marketing at Robinson, has as its mission to equip undergraduate and graduate students with the knowledge, abilities, and resources they need to communicate effectively in a wide variety of business situations. Among their offerings are the Communication Skills & Strategies Workshop -required for most master’s students, the annual Women’s Leadership Forum and the Women’s Mentor Program.