Research Centers & RoundTables

The Robinson College of Business Marketing Department participates in a number of research centers, as well as hosting the Marketing and Sales Executive RoundTables.

Center for Excellence in Brand and Customer Management

The goal of CEBCM is to enable interaction between faculty, scholars, students and industry to enhance research opportunities, academic excellence, real-world problem-solving, and knowledge creation and dissemination.

Center for Business & Industrial Marketing

The Center for Business and Industrial Marketing (CBIM) established in 1996 to provide a unique forum to research and explore the progressive world of business-to-business, or “B2B,” marketing.

Center for Mature Consumer Studies

The Center for Mature Consumer Studies (CMCS) was established in 1987 in response to the growing need among businesses and government for understanding the consumption behavior of the aging population.

Marketing RoundTable

The GSU Marketing RoundTable brings together the top marketing officers of the two dozen largest firms based in the Atlanta area. The roundtable facilitates professional development by giving these key decision-makers the opportunity to network and to keep abreast of the latest developments in marketing.

Sales Executive RoundTable

The Sales Executive RoundTable (SERT) brings together the top sales officers from major firms located in the Atlanta area in order to facilitate professional development by giving its members the opportunity to network with their peers and to keep abreast of the latest developments in the field.