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Center for Excellence in Brand and Customer Management

The goal of CEBCM is to enable interaction between faculty, scholars, students and industry to enhance research opportunities, academic excellence, real-world problem-solving, and knowledge creation and dissemination. The overarching goal is to advance the art and science as well as the practice of learning and teaching pertaining to unique aspects of managing brands and customers.

Dr. V. Kumar is the inaugural holder of the Richard and Susan Lenny Distinguished Chair in Marketing, and the executive director of the Center for Excellence in Brand & Customer Management.

Dr. Alok R. Saboo is assistant professor of marketing, and assistant director of the Center for Excellence in Brand & Customer Management.

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