June 11, 2007 – (ATLANTA, GA) – Contrary to popular belief that baby boomers are financially well-off and in good mental and physical health, a new book by two university professors shows that the average baby boomer is likely to be in debt, has saved very little for retirement, and has major physical and emotional [...]
Center for Mature Consumer Studies
The Center for Mature Consumer Studies (CMCS) was established in 1987 in response to the growing need among businesses and government for understanding the consumption behavior of the aging population. Its mission is to generate and disseminate information that can help organizations improve the efficiency of their marketing activities and enhance the well-being of older adults.
CMCS is a unit of Georgia State University’s Gerontology Center, but it is housed within the Robinson College of Business. As the only center of its kind in this country, it maintains regional, national and international networks to exchange information and facilitate collaborative studies of the mature market. CMCS works with other organizations and individuals having expertise in various areas of specialization to enhance the quality of its research; it conducts research for various organizations and assists them in implementing research findings into marketing strategies. It also participates in cost-sharing ventures with other organizations for securing data and disseminating information.
The center also serves as a clearinghouse for information about the mature consumer market. For five consecutive years, the center has been cited by American Demographics magazine as one of the 100 best sources of consumer information in the United States.
The Center for Mature Consumer Studies was founded by its director, Dr. George P. Moschis, professor of marketing and Alfred Bernhardt Research Professor at Georgia State University. Based on his impact on academic literature, Dr. Moschis has been cited as one of the most influential figures in consumer research today.
For more information about the Center for Mature Consumer Studies, contact the Department of Marketing at 404-413-7650 or (fax) 404-413-7699, or the center director Dr. George P. Moschis at 404-413-7670.