Mission

The mission of the Center for Mature Consumer Studies (CMCS) is to generate and disseminate information that could be used by government, industry, and nonprofit organizations for the purpose of enhancing the well-being of older adults. It conducts research aimed at understanding the older persons’ consumption-related patterns, needs, and abilities to interact effectively with the marketplace for the purpose of promoting the well-being of present and future aged cohorts.

The Center’s research addresses issues of potential interest to corporations, legislators, educators, and organizations that wish to improve the quality of life of the aged population. It focuses on topics such as the older people’s vulnerability to various types of marketing practices, the effectiveness of communication strategies in increasing preventive health care behaviors, and the effects of various consumption activities on the person’s physical, emotional, and economic well-being.