Articles and Papers

George P. Moschis, Euehun Lee, Anil Mathur, and Edward Rigdon, “A Study of Delayed Purchases of Enabling Products: The Case of Hearing Aids,” International Journal of Consumer Studies, forthcoming.

Vasso Grougiou, Ilias Kapoutsis, and George P. Moschis, “Compulsive Buying: The Role of Earlier-in-Life Events and Experiences,” Journal of Consumer Marketing, 32(4), 2015, 278-289.

Boonying Kongarchapatara, George P. Moschis, and Fon Sim Ong “Understanding the relationships between age, gender, and life satisfaction: the mediating role of stress and religiosity,” Journal of Beliefs & Values: Studies in Religion & Education, 35:3 (2014), 340-358.

Varapa Rakrachakarn, George P. Moschis, Fon Sim Ong, and Randall Shannon, “Materialism and Life Satisfaction: The Role of Religion,” Journal of Religion and Health, November 2013.

Euhun Lee, Anil Mathur, Choong Kwai Fatt, and George P. Moschis, “The Timing and Context of Consumer Decisions: Insights from the Life Course Paradigm,” Marketing Letters, 23, (3), 2013, 793-805.

Andrew Baker, George P. Moschis, Fon Sim Ong, and Ra-pee Pattanapanyasat, “Materialism and Life Satisfaction: The Role of Religion,” Journal of Consumer Affairs, 47(2), 2013, 1-14.

George P. Moschis and Leah Bovell, “Marketing Pharmaceutical and Cosmetic Products to the Mature Market,” International Journal of Pharmaceuticals and Healthcare Marketing, 7 (4), 2013, 357-373.

Lee, Euhun, Anil Mathur, Choong Kwaifatt, and George P. Moschis, “Time and Context Dependencies in Consumer Behavior,” Proceedings of the Association for Consumer Research, 2012, 589.

Fon Sim Ong and George P Moschis, “Materialism and Well-Being among Consumers of Three Asian Subcultures: The Effects of Religion and Ethnicity,” (Special Session: “Creating and Resolving Tensions: Exploring the Different Impacts Materialism Has on Consumers and Society,” Proceedings of the Association for Consumer Research, 2013.

Fon Sim Ong, George Moschis, Rung-A-Roon Khongdee, and Torpong Suemanotham, “Religiosity and Consumer Behaviour: A Study of Consumer Preferences and Well-being among Younger and Older Malaysians,” Proceedings of the 2013 Conference of the International Business Information Management Association (IBIMA), March 25-26, 2013, Kuala Lumpur, Malaysia.

Moschis, George P. and David Nickell, “Understanding Seniors’ Motives for Moving into a Nursing Home,” in De Nouvelles Perspectives de Recherche sur le Consommateur âgé: Opportunité pour soi,Opportunité sociétale, Denis Guiot & Bertrand Urien (Eds.), 2012, 180-194.

Sarinya Laisawat, Atchwahn Jantara, Fon SumOng, and George P. Moschis, “Clarifying the Relationship between Materialism and Well-being: Testing for Reciprocal and Third-Variable Effects,” Journal of Global Scholars of Marketing Science (also known as Journal of Global Academy of Marketing Science), 2012, 1–25.

George P. Moschis and Fon Sim Ong, “Effects of Life Status Changes on Changes in Consumer Preferences,” Journal of Global Scholars of Marketing Science (Also known as Journal of Global Academy of Marketing Science), Vol. 22 (3),(June 2012), 195–217.

Moschis, George P. “Consumer Behavior in Later Life: Issues, Perspectives, and Directions for Future Research,” Psychology and Marketing, 29 (2), (2012), 57-75.

George P. Moschis “Generational Marketing,” chapter in Consumption and Generational Change, edited by Ian R. Jones, Paul Higgs, and David J. Eckerdt, Transactions Publishers, London, 2008, 149-170.

George P. Moschis, Fon Sim Ong, Masoud Ambassi, Takako Yamashita , andAnil Mathur, “Cultural and Age-related Differences in Reliability: An Empirical Study in U.S., Malaysia, and Japan,” Journal of Targeting, Measurement and Analysis for Marketing, 19 (September/December, 2011), 141–151

Anil Mathur, Rouchita Mathur, and George P. Moschis, “Effects of Health Concerns and Adoption of Health-Related Products on Cognitive Age,” in European Advances in Consumer Research, Eds. A. Bradshaw, C. Hackley, and P. Maclaran, Duluth, MN: Association for Consumer Research, Vol. 9. 2011, 243-248.

George P., Moschis, Jill Mosteller, and Choong Kwaifatt, “Research Frontiers on Older Consumers’ Vulnerability,” Journal of Consumer Affairs, Vol. 45 No. 3 (Fall), (2011), 467-491.

George P. Moschis, Ferguson, Jodie, and Zhu, Meng, “Mature Consumers’ Selection of Apparel and Footwear Brands and Department Stores,” International Journal of Retail and Distribution Management, 35 (10), (2011),785-801.

Moschis, George P. and Fon Sim Ong “Religiosity and Consumer Behavior: A Study of Subcultural Influences,” Journal of Consumer Behavior, vol. 10 (1), (2011), 8-17.

Simone Pettigrew & George P. Moschis, “Consumer Well-being in Later Life,” in Mick, D., Pettigrew, S., Pechman, C., & Ozanne, J. (Eds.). Transformative Consumer Research, (2011), 565-581.

Foreman, Jeff, Burkhalter, J. and Moschis, G.P. “Gerontographics and Mass Media Preferences of Mature Consumers,” 4th International Conference of the American Institute of Higher Education, 3 (2), (2011).

Jeff Foreman, George Moschis, and Janee Burkhalter, “Gerontographics and Mass Media Preferences of Mature Consumers,” 4th International Conference Proceedings, American Institute of Higher Education, Williamsburg, VA, March, 17-19, 2010, pp.745-754.

Anil Mathur, Rouchita Mathur, and George P. Moschis, “Effects of Health Concerns and Adoption of Health-Related Products on Cognitive Age,” European Advances in Consumer Research, Vol. 9, 2010.

George P. Moschis and Simone Pettigrew, “Business Strategies for Enhancing Quality of Life in the Later Years” in Kohlbacher, Florian and Cornelius Herstatt (Eds.), The Silver Marker Phenomenon, (2nd Edition), New York: Springer, (2010), 229-237.

Moschis, George P. and Todd Weaver, “Segmenting Demand for Long term Care Services among Mature Consumers,” Services Marketing Quarterly, Vol. 31(1) (2010), 106 -115.

Moschis, George P. & Chambers, M. (2008), “Developing Affordable Housing for Persons over 55,” Journal of Marketing & Management in Healthcare, vol. 2, 44-55.

Moschis, George P. & Vu Naguyen, H. (2008), “Affluent Mature Consumers: Preferences and Patronization for Financial Services,” Journal of Financial Services Marketing, 13 (3), 259-267.

Guillory, M. & Moschis, George P., (2008), “Marketing Apartments, Townhouses, and Condominiums to Seniors,” Senior Housing & Care Journal, 16 (1), 31-51.

George P. Moschis (2008), “Generational Marketing,” chapter in Consumption and Generational Change, edited by Ian R. Jones, Paul Higgs, and David J. Eckerdt, Transactions Publishers, London, 149-170 Research for Collective and Personal Well-Being (Taylor & Francis), 149-170.

George P. Moschis (2008), “The Silver Market Phenomenon: Business Opportunities in an Era of Demographic change,” International Symposium of the German Institute for Japanese Studies, United Nations University, Tokyo, October 2-4, 2008.

Ong, Fon Sim and George P. Moschis, “Stress, Coping and Well-Being: A Study of Ethnic Differences Among Older Adults,” Journal of International Consumer Marketing, 21(3) (2008), 219-229.

Moschis, George P., A. Mathur, E. Lee and G. Elder “The Life Course Paradigm to the Study of Consumer Behavior,” 2008 Global Marketing Conference Proceedings, Shanghai, China, (2008) (electronic).

Moschis, George P. and Belgin Unal, “Travel and Leisure Services Preferences and Patronage Motives of Older Consumers,” Journal of Travel and Tourism Marketing, Vol. 24, (4) (2008), 259-269.

Mathur, Anil, George P. Moschis and Euhun Lee, “A Longitudinal Study of the Effects of Life Status Changes on Changes in Consumer Preferences,” Journal of the Academy of Marketing Science, 36(2) (2008), 234-246.

Moschis, George P. and Scott Friend, “Segmenting the Preferences and Usage Patterns of the Mature Consumer Health-Care Market,” International Journal of Pharmaceutical and Healthcare Marketing, Vol. 2(1), (2008), 7-21.

George P. Moschis (2007) “Generational Marketing,” Global Conference on Culture and Consumption,” University of London, February 24-27 2007.

Moschis, George P. and Janee Burkhalter, “Making Ends Meet: How Will the Elderly Manage Their Finances and Post-Retirement Expenses?” Journal of Financial Services Marketing, Vol. 12 (3) (2007), 235-41.

Moschis, George P. and Anil Mathur, “Baby Boomers and Their Parents: Surprising Findings about their Lifestyles, Mindsets, and Well-Being”, (Ithaca, NY: Paramount), 2007.

Moschis George P. “Life Course Perspectives on Consumer Behavior,” Journal of the Academy of Marketing Science, Vol. 31 (3), 2007.

Moschis, George P. “Stress and Consumer Behavior,” Journal of the Academy of Marketing Science, Vol. 31 (4), 2007.

Lee, Euhun, George P. Moschis and Anil Mathur, “Stress, Coping, and Consumer Preferences: A Two-Way Transitional Event History Analysis,” International Journal of Consumer Studies, Vol. 31 (4), 2007.

Moschis, George P. and Anil Mathur, “Multitheoretical Perspectives on Cognitive Responses of Older Adults,” Asia-Pacific Advances in Consumer Research, Vol. 7, eds. Teresa Davis and Margaret Craig-Lees, Duluth, MN: Association for Consumer Research, 2006, 19-23.

Moschis, George P. “Generational Marketing,” paper presented at the AHRS/ESRC Cultures and Consumption conference on Consumption and Generational Change, University of London, February 24-27, 2007.

Anil Mathur, Euhun Lee, and George P. Moschis. “Life-Changing Events and Marketing Opportunities,” Journal of Targeting, Measurement, and Analysis in Marketing 14(2) (2006):115-128.

Anil Mathur, George P. Moschis, and Euhun Lee, “Consumer Stress-Handling Strategies: Theory and Research Findings”, Journal of Consumer Behaviour. Vol. 5 (2006), 193-203.

George P. Moschis, and Anil Mathur “Older Consumer Responses to Marketing Stimuli: The Power of Subjective age,” Journal of Advertising Research, Vol. 46 (September) (2006), 339-346.

George P. Moschis, Carolyn Curasi, and Danny Bellenger, “Patronage Motives of Mature Consumers in the Selection of Food and Alcoholic Beverages,” Journal of Food Products Marketing, Vol.6 (1) (2007), 61-80.

Fon Sim Ong and George P. Moschis, “Religiosity and Consumer Behaviour: A Cross-Cultural Study,” Proceedings of the 2006 International Conference on Business and Information, vol. 3, ISSN 1729-9322.

Moschis, George P. and Anil Mathur, “Multi-theoretical Perspectives on Cognitive Responses of Older Adults,” presented at the 2006 Asia-Pacific Conference of the Association for Consumer Research, Sydney, June 16, 2006.

Anil Mathur and George P. Moschis, “Antecedents of Cognitive Age: A Replication Used Extension Psychology & Marketing vol. 22 (December 2005), 969-994.

George P. Moschis, Danny Bellenger and Carolyn Curasi, “Marketing Retirement Communities to Older Consumers,” Journal of Real Estate Practice and Education vol. 8(1) (2005), 99-114.

George P. Moschis, Euehun Lee, and Anil Mathur,” A Study of Stress and Changes in Consumer Behavior,” Asia Pacific Advances in Consumer Research Vol. 6 (2005) (INT).

Brian Brown and George P. Moschis, “Vicious Cycle: An Illustration of the Social Breakdown Theory and Its Relationship with Self-Concept,” Association for Consumer Research Conference Proceedings (abstract) (2005).

Eric J. Arnould, Carolyn Folkman Curasi, and Linda L. Price, “Things That Should Be Kept : How Cherished Pessessions Become Inalienable Wealth.” In Valuables, Wealth, Goods and Money. Edited by Cynthia Werner and Duran Bell, (2004), pp. 209-230.

Eric J. Arnould, Carolyn Folkman Curasi, and Linda L. Price, “Ritual Longing, Ritual Latitude: Ritualistic Consumer Behavior that Shapes Household Consumption in the U.S.,” in Contemporary Consumption Rituals: An Interdisciplinary Research Anthology. Edited by Cele Otnes and Tina Lowrey, Erlbaum, Publications, 2004.

George P. Moschis, Danny Bellenger, and Carolyn Folkman Curasi, “Housing Preferences of Older Consumers.” 10th Annual Conference of the Pacific Rim Real Estate Society, 2004.

George P. Moschis, Carolyn Folkman Curasi, and Danny Bellenger, “Patronage Motives of Mature Consumers in the Selection of Food and Grocery Stores,” Journal of Consumer Marketing, Winter 2004.

Margaret K. Hogg, Carolyn Folkman Curasi, and Pauline Maclaran, “The (Re)Configuraion of Production and Consumption : An Examination of the Role Status Transitions of Empty Nest Women,” Journal of Consumption, Markets and Culture, 2004.

Carolyn Folkman Curasi, Linda L. Price, and Eric J. Arnould, “How Individuals’ Cherished Possessions Become Families’ Inalienable Wealth,” Journal of Consumer Research, December 2004.

George P. Moschis, Danny Bellenger, and Carolyn Folkman Curasi, “What Influences the Mature Consumer?” Marketing Health Services (formerly the Journal of HealthCare Marketing, Vol. 7, No. 4, 2003, pp. 16-21.

Curasi, Carolyn Folkman, Linda L. Price, and Eric J. Arnould, “Understanding the Intergenerational Transmission of Cherished Possessions: Insights for Estate Planning, Trust Officers and Other End of Life Professionals,” Journal of Financial Services Marketing, Vol. 7, No. 4, 2003, pp. 369-384.

George P. Moschis, Danny Bellenger, and Carolyn Folkman Curasi, “Financial Service Preferences and Patronage Motives of Older Consumers,” Journal of Financial Services Marketing, Vol. 7, No. 4, 2003, pp. 331-340.

George P. Moschis, Carolyn Folkman Curasi, and Danny Bellenger, “Restaurant-Selection Preferences of Mature Consumers,” Cornell Hotel and Restaurant Administration Quarterly, Vol. 44, No. 4, 2003, pp. 51-60.

George P. Moschis “Gulidelines for a Senior-Friendly Marketplace,” presentation at the Institute of Gerontology, University of Putra, Malaysia, October 23, 2003.

George P. Moschis and Anil Mathur “Cross-Cultural Perspectives on the Aging of Global Markets: Marketing Implications and Directions for Research,” Proceedings of the 2003 World Marketing Congress, Perth, Australia, 139-144.

George P. Moschis, Carolyn F. Curasi, and Danny N. Bellenger “Patronage Motives of Mature Consumers in the Selection of Food and Grocery Stores,” Journal of Consumer Marketing, 2004.

George P. Moschis, “Marketing to Older Adults: An Updated Overview of Present Knowledge and Practice,” Journal of Consumer Marketing, 20(6) (2003), 516-525.

George P. Moschis, Danny N. Bellenger, and Carolyn Curasi, “What Influences the Mature Consumers?” Marketing Health Services, Winter 2003, 17-21.

George P. Moschis, “Retirement and Retirees: An Emerging Business Opportunity” Generations, Vol. XXVI (No.2), Summer 2002, 61-65.

George P. Moschis “Seniors as Consumers,” Keynote presentation to the 2002 Retirement Village Association of Autralia National Conference, Perth, Australia, October 24, 2002.

George P. Moschis “Marketing Physical Fitness to Older Adults,” Keynote presentation to the Annual Active 2002 Conference. Department of Sports and Recreation, Government of Western Australia, Perth Australia, October 21, 2002.

George P. Moschis “Guidelines for Senior-Friendly Marketplace,” Keynote presentation to the 6th Annual Global Conference on Aging, Perth, Australia, October 29, 2002.

George P. Moschis, “Guidelines for Senior-Friendly Marketplace,” Australasian Journal on Aging, Vol. 21.4 Supplement (December, 2002) : 93.

Carolyn Curasi, Margaret Hogg, and Pauline Maclaran, “Entering the Empty Nest Stage: A Multi-Method Exploration of Women’s Life Experiences and Coping Strategies in Periods of Life Stage Transition,” Proceedings of the 2001 Conference of the European Association for Consumer Research, Berlin, Germany. Vol. 5 (2001): 260-267.

George P. Moschis “Preparing for the Changing Marketplace: Year 2000 and Beyond,” Sejong University, Seoul, June 8, 2001.

George P. Moschis “Globalization of Changing Demographic Markets:International Marketing Challenges of an Aging World,” presented at the International Conference on Globalization of Business and Markets: Strategies for the 21st Century, Delhi, India, December 20-22, 2001 (with Anil Mathur)

George P. Moschis “Consumer Behavior in Later Life: Multidisciplinary Approaches and Methodological Issues,” Research in Consumer Behavior, 2000, vol.9, 103-128.

Carolyn F. Curasi, Linda L. Price, and Eric J. Arnould, “Older American’s Disposition of Special Possessions,” presented as part of a special session titled, “Other People’s Things: Disposition and the Reintegration of Possessions,” Winter Educators’ Conference 2000, San Antonio, Texas.

Linda L. Price, Eric J. Arnould, and Carolyn F. Curasi, “Older American’s Disposition of Special Possessions,” Journal of Consumer Research, September, 2000, 179-201.

Anil Mathur and George P. Moschis, “Stress and Consumer Behavior: Coping Strategies for Older Adults,” Journal of Marketing Practice: Applied Marketing Science, vol.5, 1999, 233-247.

Eric J. Arnould, Linda L. Price, and Carolyn F.Curasi, 1999, “Cherished Possessions,” Anthropology Newsletter, (February), 17-18.

Anil Mathur and George P. Moschis, “Socialization Influences on Preparation for Later Life,” Journal of Marketing Practice: Applied Marketing Science, 1999, vol.5, 163-173.

Carolyn F. Curasi, “In Hope of an Enduring Gift; The Intergenerational Transfer of Cherished Possessions: A Special Case of Gift Giving,” Advances in Consumer Research, Vol. 26, 1999.

Karen M. Gibler, James R. Lumpkin, and George P. Moschis “Making the Decision to Move to Retirement Housing,” Journal of Consumer Marketing, vol. 15 (1), 1999, 44-54

Eric J. Arnould, Linda L. Price, and Carolyn F. Curasi, “Applying the Wheel of Consumption to Contexts of Use: The Case of the Disposition of Cherished Possessions,” presented at the Marketing Science Institute Conference on New Product Design Using Novel Research Methods, Cambridge, Massachusetts, 1999.

Anil Mathur, George P. Moschis and Euehun Lee,”Compulsive Behavior of Older Adults” Proceedings of the Third International Research Seminar on Marketing Communications and Consumer Behavior, Institute d’Administration des Entreprises d’Aix-en-Provence, 1999, 379-397

Anil Mathur andGeorge P. Moschis,”Exploring the Intergenerational Caregiver Market”, Journal of Marketing Theory and Practice, 1999.

Karen M. Gibler and George P. Moschis and Euehun Lee, “Planning to Move to Retirement Housing,” Financial Services Review, vol. 7 (4), 1999,291-300

Karen M. Gibler, James R. Lumpkin, and George P. Moschis, “Mature Consumer Awareness and Attitudes Toward Retirement Housing and Long-Term Care Alternatives,” Journal of Consumer Affairs, Vol. 31 (1), (Summer 1997), 113-138.

Carolyn F. Curasi, “In Hope of an Enduring Gift; The Intergenerational Transfer of Cherished Possessions: A Special Case of Gift Giving,” Association for Consumer Research Conference, Montreal, Canada, 1998.

Karen M. Gibler and George P. Moschis, “What Do Senior Citizens Want?” Journal of Applied Real Property Analysis, Vol. 1 (1) (1997), 51-61.

George P. Moschis, Euehun Lee and Anil Mathur, “Targeting the Mature Market: Opportunities and Challenges,” Journal of Consumer Marketing, Vol. 14(4), (1997), 282-293.

Carolyn F. Curasi, Linda L. Price and Eric Arnould, “A Meaning Transfer Model of the Disposition Decisions of Older Consumers,” Proceedings of the European Association for Consumer Research, (Spring 1997).

Karen M. Gibler and George P. Moschis and Euehun Lee, “Planning for Retirement Housing,” presented at the 13th annual meeting of the American Real Estate Sociaty, Sarasota, Florida, April, 16-19, 1997.

Tine Vinge Francois and Carolyn F. Curasi, “Tensions, Mystifications and Mediations Surrounding the Intergenerational Transfer of Possessions,” presented as part of a special session, Association for Consumer Research, Denver, Colorado, 1997.

Carolyn F. Curasi, Linda L. Price, and Eric J. Arnould, “A Meaning Transfer Model of the Disposition Decisions of Older Consumers,” European Association for Consumer Research, Stockholm, Sweden, 1997.

Karen Gibler and George P. Moschis, “What Do Senior Citizens Want?: A Review of the 1992 AARP National Housing Consumer Survey,” presented at American Real Estate Society’s Annual Meeting, (March 27-30, 1996).

Carolyn F. Curasi and Linda L. Price, “If One Thing Doesn’t Get You, Another Will: Old Age Transitions and Market Vulnerabilities,” presented as part of a spcial session, “Life-Event Transitions and Consumer Vulnerabilities,” Association for Consumer Research 1996 Conference, Tucson, Arizona, 1996.

George P. Moschis, Danny N. Bellenger, Pam Kennett, and Linda Aab, “Targeting the Mature Consumer Market,” Health Services Management Research, Spring 1996.

Linda L. Price, Carolyn Curasi, and Eric J. Arnould, “Inalienable Meanings: The Problem of Intergenerational Disposition of Valued Possessions,” presented as part of a special session, Association for Consumer Research 1996 Conference, Tucson, Arizona, 1996.

George P. Moschis, “Life Stages of the Mature Market,” American Demographics, (September 1996), 44-50.

Carolyn F. Curasi and Linda L. Price, “Between Places: Retirement and the Reconstruction of Community,” presented as part of a special session proposal “Community: A Neglected Dimension in Marketing Thought and Practice,” American Marketing Association Winter Eductors’ Conference, Hilton Head, South Carolina, 1996.

“Where is the Beef? How to Market to Older Adults,” conference organized by American Association of Advertising Agencies, American Marketing Association, and the UCLA Graduate School of Management, May 3, 1996.

Pamela Kennett, George P. Moschis, and Danny N. Bellenger “Marketing Financial Services to Mature Consumers,” Journal of Services Marketing, Vol. 9 (2), (1995), 62-72.

George P. Moschis, Julie Sneath, and Anil Mathur, “Existing Retail Strategies and the Older Consumer: An Empirical Assessment and Recommendations,” Journal of Shopping Center Research, Vol. 2 (1), (Spring/Summer 1995), 47-64

Anil Mathur andGeorge P. Moschis, “Elderly Consumer Needs: Perceptions of the Elderly and Their Care Providers,” in Proceedings of the World Marketing Congress, Vol. 7, Melbourne, Australia: Monash University, 1995.

“Values: The Missing Link in Marketing Succesfully to Four Generations of American,” presentation at the 41st Annual Meeting of the American Society on Aging, Atlanta, March 11-14, 1995.

Anil Mathur and George P. Moschis, “Use of Credit Cards by Older Americans,” Journal of Services Marketing, Vol. 8 (1), (Winter 1994).

George P. Moschis, “Consumer Behavior in Later Life: Multidisciplinary Contributions and Implication for Research,” Journal of the Academy of Marketing Science, Vol. 22 (3), (Summer 1994), 195-204.

Anil Mathur and George P. Moschis, “Older Consumers’ Vulnerability to Bait and Switch,” Advances in Consumer Research, Provo, UT: Association for Consumer Research, 1994, 674-679.

George P. Moschis, Anil Mathur, and Ruth B. Smith, “Older Consumers’ Orientations Toward Age-Based Marketing Stimuli,” Journal of the Academy of Marketing Science, Vol. 21 (No. 3), (1993), 195-206.

George P. Moschis, “Gerontographics,” Journal of Consumer Marketing, Vol. 10 (3), (1993), 43-53.

Karen Gibler, James Lumpkin, and George P. Moschis, “Retirement Housing and Long-Term Health Care Atittudes of the Elderly”, paper presented at the American Real Estate Society Convention, April 1993.

George P. Moschis and Anil Mathur, “How They Are Acting Their Age,” Marketing Management, Vol. 4 (No. 2), (1993), 41-50.

George P. Moschis, “Gerontographics: A Scientific Approach to Analyzing and Targeting the Mature Market,” Journal of Services Marketing, Vol. 6 (3), (Summer 1992), pp. 17-26.

Anil Mathur, Kelly Smith, and George P. Moschis, “The Elderly’s Motivation for Charity Gift-Giving: An Exchange Theory Perspective,” AMA Winter Educators’ Conference Proceedings, Chicago: American Marketing Association, 1992, 454.

George P. Moschis, “Community Action Begins With You,” presented at the Southeastern Eldercare Network Conference, Atlanta, November 12, 1992

George P. Moschis, “Attracting Emerging Customer Groups,” presented at the National Association of Convenience Stores Annual Meeting Education Workshops, Atlanta, October 20, 1992.

Anil Mathur and George P. Moschis, “Use of Credit by Older Adults,” AMA Educators’ Conference Proceedings, Chicago: American Marketing Association, 1992, 27-36.

George P. Moschis, “Marketing to Older Adults: An Assessment of Present Knowledge and Marketing Practice,” Journal of Services Marketing, Vol. 5 (2), (Spring 1991), pp. 33-41.

George P. Moschis, “Marketing to Older Adults,” Journal of Consumer Marketing, Vol. 8 (4), (Fall 1991), pp. 33-41.

George P. Moschis, “Special Needs,” presented at the 10th Annual Services Marketing Conference of the American Marketing Association, Orlando, October 22, 1991.

George P. Moschis, Pradeep Korgaonkar, and Anil Mathur, “Older Adults’ Responses to Direct Marketing Methods,” Journal of Direct Marketing, (Fall 1990), pp. 7-14.

George P. Moschis, “The Aging Marketplace: Implications for the Food Industry,” presented at the Annual Convention of National Food Processors Association, San Francisco, February 6, 1990.

Ruth B. Smith and George P. Moschis, “The Socialization Approach to the Study of the Elderly Consumer,” in Review of Marketing 1990, Valerie Zethaml (ed.), Chicago: American Marketing Association, 190-226.

George P. Moschis, “The 55-Plus Market,” presented at the Annual Conference of Direct Marketing Association on Catalog and Exhibition, New York, June 20, 1990.

George P. Moschis, “Housing Preferences of Older Americans,” presented at the Annual Conference of National Association of Home Builders, Atlanta, January 21, 1990.

George P. Moschis, “Gaze Into the Crystal Ball,” presented at the 29th Meeting and Exposition of the American Association of Homes for the Aging, New Orleans, November 6, 1990.

George P. Moschis, “Older Adults’ Responses to Age-Targeted Marketing Communications,” presented at the Annual Conference of the Association for Consumer Research, New York, October 4-7, 1990.

George P. Moschis, “Approaches to the Study of Consumer Behavior in Late Life,” Advances in Consumer Research, Vol. XVIII, (1990), pp. 517-520

Kelly Smith, Anil Mathur, and George P. Moschis, “The Elderly’s Motivations for Gift Giving: An Exchange Theory Perspective,” in AMA Educators’ Conference Proceedings, Chicago: American Marketing Association, 1990, pp. 182-187.

George P. Moschis, “Older Adults’ Responses to Age-Targeted Marketing Communications,” presented at the Annual Conference of the Association for Consumer Research, New York, October 4-7, 1990.

George P. Moschis, “Understanding and Segementing the mature Market,” presented at the Selling to Seniors Conference, Washington, D.C., June 15-16, 1989.

George P. Moschis, “Marketing to Older Adults,” presented at the Aging in the 1990’s Conference, Maryland Office on Aging , September 13, 1989.

George P. Moschis, “Understanding the Elderly Market,” presented at the 34th Annual Conference of the American Society of Aging, Washington, D.C., March 19, 1989

George P. Moschis “The Aging Marketplace : Implications for Shopping Centers,” presented at the International Council of Shopping Centers Conference, Atlanta, July 12, 1989.

George P. Moschis, “Consumer Behavior of Older Adults:A National View,” presented at two National Conferences sponsored by the Mature Market Institute, June 1988 (Chicago) and April 1989 (Atlanta)

Ruth B. Smith and George P. Moschis, “Proposal and Development of a Dialectical Model: Examining the Elderly Consumer,” in Thomas Srull (ed.), Advances in Consumer Research, Vol. XVI, 1988, pp. 285-292

Ruth B. Smith, George P. Moschis and Roy L. Moore, “Social Effects of Advertising and Personal Communications of the Elderly Consumer,” in Paul Bloom (ed.), Advances in Marketing and Public Policy, 1987, Vol. 1, pp. 65-92.

George P. Moschis, “Methodological Issues in Studying Intergenerational Influences on Consumer Behavior,” in Advances in Consumer Research, Vol. 15, Michael Houston (ed. Provo, Ut.: Association for Consumer Research, 1987.

Ruth B. Smith, George P. Moschis, and Roy L. Moore, “Some Advertising Influences on The Elderly Consumer: Implications for Theoretical Considerations,” Current Issues and Research in Advertising, Ann Arbor, MI: University of Michigan, 1986, pp. 187-201.

Ruth B. Smith, “The Socialization Approach to the Study of Elderly Consumers,” paper presented at the Association for Consumer Research Annual Conference, Toronto, October 17-19, 1986

George P. Moschis, “Consumer Decision Making Among the Elderly,” paper presented at the Special Session on Older Consumers, American Marketing Association Annual Conference, Chicago, August 3-6, 1986.

Ruth B. Smith and George P. Moschis, “Socialization Explanations of Some Consumption Skills Among the Elderly,” Journal of Consumer Affairs, Vol. 20 (Summer 1985), pp. 74-95.

Ruth B. Smith, “Effects of Mass Media Advertising and Interpersonal Communication on the Elderly Consumer,” presented at Mass Communication Division, International Communication Association, 35th Conference on Communication, Honolulu Hawaii, May 23-27, 1985

George P. Moschis and Ruth B. Smith, “Consumer Socialization : Origins, Trends and Directions for Future Research,” Proceedings of the International Conference of the Association for Consumer Research, Singapore, National University of Singapore 1985, pp. 275-281.

Ruth B. Smith, George P. Moschis, and Roy L. Moore, “Some Advertising Influences on The Elderly Consumer: Implications for Theoretical Considerations,” Current Issues and Research in Advertising, Ann Arbor, MI : University of Michigan, 1985, pp. 187-201.

Ruth B. Smith and George P. Moschis, “A Socialization Perspective on Selected Consumer Characteristics of the Elderly,” Journal of Consumer Affairs, Vol. 19, (Summer 1985), pp. 74-95.

Ruth Smith and George P. Moschis, “Consumer Socialization of the Elderly: An Explanatory Study,” in Thomas C. Kinnear (ed.), Advances in Consumer Research, Vol. XI, Ann Arbor, MI: Association for Consumer Research, 1984, pp. 548-552.

Ruth B. Smith and George P. Moschis, “Effects of Advertising on the Elderly Consumer: An Investigation of Social Breakdown Theory,” Proceedings of the Annual Educators’ Conference, Chicago: American Marketing Association, 1984, pp. 1-5.

Ruth B. Smith, George P. Moschis, and Roy L. Moore, “Some Advertising Effects on the Elderly Consumer,” Proceedings of the Southern Marketing Association, 1982.

Ruth B. Smith, George P. Moschis, and Roy L. Moore, “Social Effects of Mass Media Advertising on the Elderly,” presented at the Theory and Methodology Division, Association for Education in Journalism Annual Convention, Ohio University, Athens, Ohio, July 25-28, 1982.

Ruth B. Smith, George P. Moschis, and Roy L. Moore, “The Impact of Mass Communication on Consumer Decision Making of the Elderly,” Association for Education in Journalism Annual Convention, Michigan State University, East Lansing, August 8-11, 1981.