Special-Use Reports

Marketing Health-Care Services and Products

Table of Contents

I. INDUSTRY OVERVIEW: DEFINITIONS; DESCRIPTIONS ……………….pp. 1-7

1. Preventive; Health, Fitness and Wellness Programs;
2. Acute; Long-term; Nursing Facilities
3. Home; Outpatient; Ambulatory
4. Managed Care; Insurers; HMO’s
5. General

II. INDUSTRY EXPENDITURES; COSTS; TRENDS…………………………pp. 8-23

1. General
2. Preventive; Exercise

a) Home Exercise
b) Golf
c) Health Clubs
d) Cycling
e) Walking

3. Behavioral Change/Modification
4. Acute; Hospital
5. Home; Outpatient; Ambulatory
6. Treatment; Rehabilitation
7. Managed Care; Insurers; HMO’s
8. Injuries
9. National; Federal
10. Acute; Long-Term; Nursing Home

III. THE MATURE CONSUMER MARKET…………………………………….pp. 24-64

1. Utilization Trends

a) General
b) Vision Care
c) Prescriptions; Medication
d) Dying; Death; Retirement
e) Medicare; Medicaid
f) Acute; Hospital
g) Surgery (Medical)
h) Surgery (Cosmetic)
i) Expenditures
j) Physician; Doctor’s Office

2. Utilization of Health, Wellness, and Fitness Programs

a) Exercise (General)
b) Exercise (Home or Health Club)
c) Golf
d) Walking
e) Cycling

3. Primary Concerns; Attitude Toward

a) Exercise; Fitness
b) Crime
c) Injuries; Falls
d) Illness; Disease
e) Home; Outpatient; Ambulatory

4. Demand for Products and Services; Present and Projected

a) General
b) Vision Care
c) Transportation
d) Physician; Doctor’s Office
e) Surgery (Cosmetic)
f) Death; Dying; Retirement
g) Preventive; Health, Wellness, and Fitness Programs
h) Exercise; Programs and Equipment
i) Health Clubs
j) Illness; Disease
k) Surgery (Medical)
l) Acute; Hospital
m) Emergency Medical Services; Emergency Room
n) Personal Response Systems
o) Mental Health and Community Services
p) Home; Outpatient; Ambulatory
q) Dental

5. Characteristics of Older Consumers

a) Age Composition
b) Sex/Gender Composition
c) Income
d) Education
e) Geographic Area
f) Race
g) Living Arrangements (Isolation)

6. Aging and Body Systems; Cognition’s, Health Symptoms, and Conditions

a) Vision and Hearing
b) Illness; Chronic Disease
c) Longevity; Aging Process
d) Functional Disabilities; Impaired Mobility
e) Bodily Functions
f) Body Composition and Structure; Output
g) Preventive; Exercise, Fitness, and Wellness Programs

 

III. MARKET BEHAVIOR…………………………………………………………pp. 65-85
1. Shopping Patterns; Health Care Product and Service Selection

a) Information Sources; Knowledge Base
b) Physician and Hospital
c) Home; Outpatient; Ambulatory
d) Managed Care; Insurers; HMO’s

2. Purchase and Consumption

a) Information Sources; Knowledge Base
b) Physician; Doctor’s Office
c) Acute; Hospital
d) Preventive; Physical Activity
e) Transportation
f) Payment Systems

3. Products and Services

a) Health Clubs; Workout Equipment
b) Wellness Programs; Networks; Community Services
c) Awareness of
d) General
e) Payment Systems; Copays
f) Acute; Hospitals
g) Home; Outpatient; Ambulatory
h) Dental

4. Post Purchase Behavior

a) Risk Taking; New Product Adaptation
b) Satisfaction Levels
c) Managed Care; Insurers; HMO’s

IV. COMPETITION………………………………………………………………..pp. 86-125

1. Market Segmentation Strategies

a) General
b) By Health Status
c) By Type of Care; Third Party Administrator

2. Product Positioning and Market Targeting

a) General
b) Preventive; Health, Fitness, and Wellness Programs
c) Health Clubs
d) Acute; Hospital
e) Home; Outpatient; Ambulatory

3. Products and Services in the Marketplace

a) General
b) Insurers; Third Party Administrators
c) Health Care Packaging
d) Living Arrangements; Retirement Communities
e) Transportation
f) Preventive; Health, Wellness, and Fitness Programs
g) Exercise (General)
h) Acute; Hospital (Hospital Programs)
i) Hospital (Food)
j) Home; Outpatient; Ambulatory
k) Acute; Long-term; Nursing Homes
l) Emergency Services
m) Rehab; Therapy; Specialists
n) Dental

4. Promotion Strategies; Advertising

a) General
b) Health Clubs
c) Acute; Hospitals
d) Physicians; Doctor’s Office

5. Promotion Strategies; Sales Promotions

a) General
b) Programs (Senior)
c) Acute; Hospital

6. Promotional Strategies; Personal Selling

a) General
b) News Media
c) Video
d) Public Relations

7. Pricing

a) Managed Care; Insurers; Third Party Administrators
b) Health Clubs
c) Acute; Hospital
d) Surgery

8. Distribution

a) General
b) Home; Outpatient; Ambulatory; (Housecalls)
c) Hospital (as Community Hub)
d) Acute; Long-term ; Nursing Homes
e) Preventive; Exercise; Health Clubs
f) Managed Care; Insurers; HMO’s

V. DEVELOPMENTS IN THE INDUSTRY/MARKETPLACE…………pp. 126-140

1. Legal

a) Medicare; Medicaid
b) General

2. Technological

a) General
b) Non-traditional Approaches
c) Treatment of Diseases; Illness
d) Dental

3. Economic

a) General
b) Prescriptions; Drugs
c) Cost Containment
d) Preventive; Wellness Programs; Exercise
e) Retirees
f) Acute; Hospital

4. Future Outlook; Trends

a) General
b) Alternate Methods of Treatment
c) Cost Containment
d) Acute; Hospital
e) Hospital (Medicare)
f) Physician; Doctor’s Office
g) Home; Outpatient; Ambulatory Care
h) Emergency Services (Elderly Drop-offs)

VI. STRATEGIC RECOMMENDATIONS………………………………….pp. 141-168

1. Market Segmentation

a) General
b) Degree of Disability; Functional Limitations

2. Product Positioning

a) General
b) Wellness Programs; Health Clubs
c) Degree of Disability; Functional Limitations
d) Acute; Hospital; Assisted Living
e) Managed Care

3. Development and Design

a) General
b) Acute; Hospital; Hospital Programs
c) Name Recognition; Brand Selection
d) Alternate Services; Continuum of Care
e) Preventive; Health and Wellness Programs
f) Exercise; Health Clubs
g) Therapy; Counseling; Specialists
h) Physician; Doctor’s Office
ii) Home; Outpatient; Ambulatory

4. Promotion

a) General
b) Role Models
c) Selling (Personal Selling)
d) Exercise; Health Clubs
e) Acute; Hospital

5. Distribution

a) Transportation; Accessibility of Care
b) Home; Outpatient; Ambulatory
c) Discounts; Give-aways

6. Pricing

a) General
b) Third Party Payers; Administrators
c) Fees

7. Evaluation Techniques

a) Surveys
b) Follow-up; Feedback
c) Market Research

Number of Pages, 170.
Price,   $300.00
1999

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Marketing Food Products

Table of Contents

I. THE FOOD AND RESTAURANT INDUSTRY
1. Definitions, descriptions, categories……………………………………………….1

a. Supermarkets defined
b. Nutritional terms defined

2. Size, sales, and expenditures………………………………………………………..1

a. Total food industry
b. Supermarkets
c. Convenience stores
d. Produce
e. Foods and beverages
f. Fast-food restaurants

3. Trends in size of total and specific categories…………………………………3

a. Total food industry growth
b. Health trends and food
c. Fast-food growth trends

II. MATURE MARKET

1. Size, trends, and projections………………………………………………………….6
2. Expenditures on food, trends, and projections…………………………………7

a. Food at home
b. Restaurants

3. Demand and preferences for specific products in the food industry…11
€”present and projected

a. Nutrition or health orientation
b. Form of food products
c. Food products and beverages demanded
d. Fast-food restaurants/other

4. Food, aging, and health of older consumers…………………………………..18

a. Age composition and character
b. Nutritional requirements and diets
c. Age-related physiological factors
d. Age-related social-situational factors

II. MARKETING BEHAVIOR
1. Shopping patterns and food products……………………………………………29

a. Frequency of shopping and by whom
b. Selection of a store or restaurant
c. Loyalty to a store or restaurant
d. Direct buying of food products

2. Purchase and consumption of food………………………………………………37

a. Information sources used
b. Criteria used in selecting food products
c. Loyalty to food products and to brands
d. Payment systems for food
e. New food product trail and adoption
f. Food products and consumption

3. Food and post-purchase behavior………………………………………………..50

a. Areas of dissatisfaction and complaints
b. Areas of satisfaction
c. Propensity to complain

III. COMPETITION IN THE FOOD INDUSTRY
1. Market segmentation strategies…………………………………………………….53

a. Among food product manufacturers

2. Product positioning and target marketing………………………………………..54

a. Among food product manufacturers
b. Among food stores
c. Among restaurants

3. Food and post-purchase behavior………………………………………………..59

a. Among food product manufacturers
b. Among food stores
c. Among restaurants

4. Promotion strategies for food products………………………………………….66

a. Advertising
b. Sales promotion
c. Personal Selling
d. Other Strategies
e. Pricing
f. Distribution

IV. DEVELOPMENTS IN THE FOOD INDUSTRY
1. Legal developments/government programming……………………………….69

2. Technological developments………………………………………………………..71

3. Food research……………………………………………………………………………72

4. Other developments……………………………………………………………………73

V. STRATEGIC RECOMMENDATIONS FOR FOOD PRODUCTS AND SERVICES
1. Market segmentation……………………………………………………………………73

2. Product positioning……………………………………………………………………..73

a. Among food product manufacturers
b. Among restaurants

3. Development of food products and services………………………………….75

a. Among food product manufacturers
b. Among food stores
c. Among restaurants

4. Promotion…………………………………………………………………………………..87

a. Among food product manufacturers
b. Among food stores
c. Among restaurants
d. Promotion for all three providers: Food product manufacturers, food stores, and restaurants

5. Distribution…………………………………………………………………………………97

a. Among food product manufacturers
b. Among food stores
c. Among restaurants

6. Pricing……………………………………………………………………………………..103

a. Among food stores
b. Among restaurants

7. Evaluation of strategies for food products……………………………………104

a. Among food stores
b. Among restaurants

Number of Pages: 110.
Price:   $200.00
1999

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Marketing To The Mature Market: A Bibliography

This report contains an extensive list of references on various topics related to marketing to marketing to older adults.   These references have been complied from various outlets including journal articles, books, magazines, newspapers, newsletters, government publications, research reports, and other sources.     Besides a list of references related to the following areas:   housing, financial services, insurance, telecommunications & technology, mass media, long-term care, health care, food & restaurants, pharmaceuticals, clothing & footwear, travel & leisure, and caregiving.

Number of Pages:       330
Price:   $200.00
2000

Table of Contents

General…………………………………………………………………………………………..1

Clothing/apparel……………………………………………………………………………..54
Drugs……………………………………………………………………………………………..64

Financial Services………………………………………………………………………….91
Food/Restaurants…………………………………………………………………………113

Healthcare……………………………………………………………………………………113

Housing……………………………………………………………………………………….167

Insurance…………………………………………………………………………………….225

Long-term Care…………………………………………………………………………….238

Consumption of Mass Media…………………………………………………………..245

Telecommunications and Technology………………………………………………269

Travel………………………………………………………………………………………….280

Caregiving……………………………………………………………………………………312

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