Market Research & Analysis
Two types of databases are available:
- Published information available in publications such as journals, newsletters, trade magazines, etc. This type of information has been abstracted and cataloged by CMCS staff; it is constantly updated. This database includes thousands of sources and can be accessed by companies who wish to do their own data search (using keywords). For more information on cost and sub-files available, contact CMCS.
- Survey data from number of CMCS studies are available to companies who wish to perform their own data analysis. For more information on the cost and availability of these databases, contact CMCS.
Custom research services are available to clients who wish to use CMCS’s expertise in designing surveys for specific age groups and interpreting findings in the context of implications for marketing strategy. CMCS staff’s familiarity with specific market segments helps organizations obtain more valid, action-oriented information for marketing decisions. Research services include: focus groups, survey research, and analyses of existing information/data.
Multi-sponsor studies are available to corporate clients who wish to share the expenses of various projects because they have common information needs. Periodically, CMCS will survey organizations, identify information needs, and prepare proposals for multi-sponsor projects.
Segmentation Model: “Gerontographics”
CMCS’s model is available to corporate clients. The model, which is described in detail in Gerontographics: Life-Style Segmentation for Marketing Strategy Development, can be linked to other available databases to provide a wealth of information on a variety of topics ranging from consumption patterns to media use habits and geocoding information. The model’s advantage over other segmentation models of the mature market is that it provides information not only on the size and characteristics of the subsegments but also on the types of marketing strategies that are most effective in reaching each of the subsegments.