GSU is committed to doing everything possible to help members of the RoundTable be more effective in their marketing efforts, and maintain and support Atlanta’s world-class caliber of marketing.
Founded in March 1990, the Georgia State University Marketing RoundTable brings together the top marketing officers of the two dozen largest firms based in the Atlanta area. Members are from non-competing organizations and membership is by invitation only.
- To enhance the professional development of RoundTable members
- To develop and cultivate a network of senior marketing professionals
- To create a partnership between member organizations and Georgia State University for the enhancement of both groups
- To give back to the marketing community in the form of funding for a minority marketing scholarship program
The director of the GSU Marketing RoundTable is Liz Levy Ward, who is the chief marketing officer at United Way of Greater Atlanta, and the immediate past president of the Atlanta Chapter of the American Marketing Association. Liz founded and ran Thought Partners, a marketing consultancy, for more than 15 years. Prior to that, Liz was a senior vice president at FCB/San Francisco. Liz is preceded in her role by Dr. Maureen Schumacher, and by Dr. Kenneth Bernhardt, who founded GSU’s Marketing RoundTable in 1990.
The RoundTable facilitates professional development by bringing in top speakers from academia and business who are experts in their marketing-related fields. These meetings (eight times a year) provide members with a unique opportunity to gain new learning from the speakers and to share perspectives with and network with their peers.
Member firms also have special access to the faculty of Robinson’s Department of Marketing and are able to consult with and seek research assistance from them. Funds from RoundTable membership enable Georgia State to attract and retain outstanding faculty and enhance the research productivity of the marketing faculty.
Members of the Marketing RoundTable participate as judges for the Edison Awards — named after Thomas Edison — honoring innovations and innovators globally. Proceeds from the judging partnership are used to help fund the Marketing Department’s outstanding minority marketing student scholarships.
Member firms include
Atlanta Convention & Visitors Bureau
The Coca-Cola Company
Delta Air Lines
Fitzgerald + Co./Weber Shandwick, Atlanta
GE Power, Power Services
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